Purina dog food did the same thing about a dozen years ago. Downgraded the nutritional content of their regular dog food and left it at the same price. Then issued an 'upgraded' meal which was effectively the old stuff before it was downgraded. It, of course, was now at a premium, higher price.
"It takes a lot of devotion and work, or maybe I should say play, because if you love it, that's what it amounts to. I haven't found any shortcuts, and I've been looking for a long time."
-- Chet Atkins
-- Chet Atkins
