Since its founding (I think) in the 1830's[u],[/u] Martin Guitar doesn't have a Martin at the top of the company...
C.F. Martin & Co. appoints new CEO
https://www.martinguitar.com/news/about-martin-press-210615.html
Martin Guitar history...
https://guitar.com/guides/essential-guide/martin-guitar-history/
The new CEO seems to have a strong business background and, better yet, appears to be a bit of a guitar nerd....
New Martin Guitar CEO succeeds family leader
https://www.lvpnews.com/20210626/new-martin-guitar-ceo-succeeds-family-leader/
"It takes a lot of devotion and work, or maybe I should say play, because if you love it, that's what it amounts to. I haven't found any shortcuts, and I've been looking for a long time."
-- Chet Atkins
-- Chet Atkins